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Discover Brookline Online Business Directory

This project of the Brookline Chamber of Commerce was created to promote Brookline businesses to local, regional, and out-of-state visitors through a fun, whimsical experience. Chamber members can add their own listing to the site, and are encouraged to tell their own story about what sets them apart. The searchable directory also categorizes businesses by their main focus of Eat, Play, Stay, Shop, or Resources, and with the use of tags, can be searched by terms such as minority-owned or neighborhood.

Discover Brookline was launched in July 2021 and has met with approval from the community and the Chamber. Additional features are being planned.

My Role

I developed the information architecture (overall organization and navigation) of the site, and developed page by page wireframe sketches of major pages. I worked with a creative team to identify needed images and drive the creative approach towards them, and the overall site look and feel.

I set up the hosting account and built all of the pages and functionality of the site using WordPress, plugins and custom CSS. The site is Search Engine Optimized and usage is tracked through Google Analytics.

Leise Jones Photography

Leise came to me in 2017 with two separate sites for two different lines of her business. In addition to the sites being outdated, they weren’t capturing new business from current clients since they weren’t aware of all the types of photography that she offered.

I worked with Leise to develop one site that showcased her five types of photography services and was flexible enough to change focus as her business changed. Originally highlighting business and wedding photography, now has a greater focus on family photography which has boomed during the pandemic, all without a major redesign.

My Role

I worked with Leise to really understand her business and her typical client. First, I did a customer experience evaluation which delved deep into what her clients need when they visit her website, what was lacking, and what could be created to help meet those needs. This resulted in creating some engaging new content, “Wedding Stories,” which showcases the storytelling aspect of Leise’s photography.

Then I envisioned the new site design, developed the sitemap, wireframes, navigation and page sketches which I then built into a real, functional website with WordPress. I made it SEO-friendly (Search Engine Optimization) and added Google Analytics to track usage.

Kristen Harnisch, Internationally Bestselling Author

This redesign sought to give an updated look to Kristen’s author site after the publication of her second novel. The site needed to be structured such that subsequent novels could easily be added.

Previously, information was scattered across the site and hard to find. The redesigned site centers all relevant information and buying options around each book.

The site supports Kristen’s business goals of collecting email subscriptions to increase her readership base, providing purchase options, and informing readers about her books and inspiration for writing.

Before Redesign
After Redesign

My Role

Kristen needed a fresh start with the design of her website. We spent time thinking about what type of feel she wanted to convey when people visited, and a Customer Experience Evaluation surfaced some new ideas for content.

We picked new fonts and colors, and created new content. I evaluated hosting options and determined the best one for her. I built the new site with WordPress, and Kristen can update parts herself when needed. The site is Search Engine Optimized (SEO) and usage is tracked through Google Analytics.

Additional Clients

Barbati & Davies Chiropractic and BD Physical Therapy

  • Website re-hosting; rebuilding site with new theme; content additions and changes; WordPress theme, plugin, and php updates

Cloud 9 Massage by Georgenne

  • Complete site redesign and rebranding, built with WordPress

Duxbury Children’s Dentistry

  • Content changes and additions
  •  Complete site redesign and rebranding, built with Divi and WordPress


Flipped Parenting

  • Complete site design and build using Memberpress, BuddyBoss and WordPress. Online payments for a membership subscription model